Current Economic Conditions = Marketing Opportunity

During the recession of the early 1980s, companies that maintained their marketing spend saw sales increase 275% once the economy recovered, compared to just 19% for companies that cut marketing expenditures over the same period. *A very compelling statistic, isn’t it?

Why is your marketing budget always first to be trimmed during an economic downturn when it is the spend that (at the very least) should stay untouched?

Sustaining a strong marketing and advertising presence allows you to dominate the marketplace when others cut back. It shows your clients (and your competition’s clients!) that you are a strong, viable company with the courage and acumen to preserve and enhance the "top of mind awareness" critical to sales and revenue. When others retreat there is a real opportunity to make your case.

Another way to see a real rate of return on your marketing dollars is to spend them internally, reinforcing your key messages via employee training and communication tools. KM&A’s Voice Guidelines and Manager Training Cards can drive sales and revenue during economic downturns by giving employees simple yet effective tools for use with clients, prospects and the media.

• Voice Guidelines promote consistent positioning with internal and external audiences and provide guidance for making your entire company a marketing- and sales-focused organization.
• Manager Training Cards offer common client and organizational challenges with value-added response prompts to enhance effective communication and issue resolution.

Want to come out of this slowdown stronger than your competition? Give your workforce the right tools for strong, clear, consistent messages aligned with your mission and goals.

To learn more about Voice Guidelines, Manager Training Cards and other ways to maintain your market edge, contact KM&A today.

*per a McGraw Hill study