Giving Your Employees One Voice

Can your employees clearly articulate the company's brand, mission and value proposition? Do they have a good understanding and appreciation of how to present the company to prospective clients?

Few companies can give a clear answer to such questions and thus overlook a basic principle in communications and brand development: Your company's "voice" as told by all your employees is your strongest expression.

Consider the following to ensure all communications are consistent with the overall brand.

• Listen to how your employees speak about your company. Is the delivery of their message in harmony with your vision of the company? Potential customers are more likely to buy what you're selling when they hear the same, consistent message repeated.


• When releasing external documents and marketing materials, be fully conscious of every word and idea that describes your company. Maintain a list of these descriptors and use them consistently throughout all external communication programs.


• Train and encourage all your employees through the use of "Company Training Cards," to articulate your company's mission to all important external audiences. This singular "voice" will do much to define your company's vision among important constituents.

To learn how KM&A can develop custom employee communication guidelines, contact David Rabin at 203.661.1090, or via email at drabin@karenmorstad.com. To see our innovative work first hand, visit our website at www.karenmorstad.com.

About Karen Morstad & Associates LLC:
Founded in 2004 by seasoned marketing veteran, Karen Morstad, KM&A offers sophisticated marketing and communications solutions designed to inform and motivate an audience.

For more information, contact us:
Karen Morstad & Associates
20 Ridge Street
Greenwich, CT 06830
203.661.1090
info@karenmorstad.com
www.karenmorstad.com